hot topic
The under-16 social media ban: how we’re feeling
By now, you’ve probably heard about the new social media ban for under-16s. We reached out to teens in our community to get the general feeling about it all...
Ask anything about your skin.
Answered from indu’s own stories and experts, never from the wider internet. Every answer carries where it came from.
Young skin needs less, not more.
indu 101 is where 10 to 24 year olds, and their parents, learn what skin actually needs and what it doesn’t. No anti-aging, no 10-step routines, no hype.
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before you buy it
Seen it on TikTok?
Seen it on TikTok?
Check it here first.
Tap the ingredient everyone is talking about and get the honest answer for young skin, from indu’s experts.
Not everything gets a no. Tap SPF.
The average skincare routine shared on TikTok contains 11 potentially irritating active ingredients (Northwestern University).
Picked for you ✨
This week’s edit
Three stories we think you should read first.
most read
Teen skin vs adult skin
PSA: the products you’re seeing on TikTok might be good for adult skin, but they’re not for your skin! We’re here to explain the differences.
start here
What is the microbiome?
You might have heard us talking about the microbiome a lot in relation to our products. We’re here to explain a little more about what this is.
30-second sort
What’s your skin
What’s your skin
dealing with?
Tap one. We’ll pull the four stories worth your time, no scrolling required.
Spot myths: busted
When it comes to spots and breakouts, everyone has an opinion on what causes them and how to fix them. Allow us to debunk some common myths to save you...
Here's why you might be breaking out
Sometimes those breakouts just won’t go away. There are so many reasons why your skin might be feeling out of control - we break them down right here!
What’s the difference between day-to-day breakouts and severe acne?
Breakouts are pretty common in teen years. We’ve heard a lot of talk around acne and spots, and the difference between the two – we’re here to help.
Spot On Paste FAQs
You’ve all been loving our Spot On Paste recently – and it’s not hard to see why! Get the product need-to-knows right here.
What is sensitized skin?
Not to be confused with sensitive skin, sensitized skin can be triggered by all sorts of reasons. Not sure where your skin fits? We'll clear things up.
Ways to help sensitive skin
Got sensitive skin? Don’t know how to keep it calm and free from reactions? We’ve got the tips!
What is chamomile?
You might already be familiar with this ingredient in herbal tea, but now find out what makes it special as a skincare active...
Meet the Universal range
POV: you’re not sure where to start with your first indu products, or which range to choose. Universal is suitable for everyone – that means all skin types, including sensitive!
6 skincare habits to help you beat the heat
Whether you’re enjoying the UK heatwave or off somewhere sunny, summer weather can be tough on your skin. Community member Gracie has tips for how to handle it!
How often should I apply SPF?
So, you’ve nailed the final step in your AM skincare routine. You guessed it: it’s SPF. Don't forget to reapply - here's why!
The best after-sun skincare routine
We all want sun-kissed skin with a natural glow. Here’s the skincare we recommend after a long day in the sun… to help you sunbathe in the safest way!
Where should I apply SPF?
Your face called… missed a bit? Think you got everything when you applied your SPF? We’re sure you nailed it, but we'll tell you the most missed areas in case!
Top tips for basic skin hygiene
Skincare = basic skin hygiene. Just like shampoo, toothpaste or deodorant, taking care of your skin all contributes to keeping yourself clean, hygienic and your skin healthy.
Why is cleansing important?
If you’ve got your daily skincare routine down to a fine art, you’ll know that the first (and most important) step is cleansing. Here's why it's so important!
Teen skin vs adult skin
PSA: the products you’re seeing on TikTok might be good for adult skin, but they’re not for your skin! We’re here to explain the differences.
What is the microbiome?
You might have heard us talking about the microbiome a lot in relation to our products. We’re here to explain a little more about what this is.
How do I have confidence with acne?
This Acne Awareness Month, we reached out to some members of our community for advice from those who have been through their own acne journey.
What is doom scrolling?
One more video, one more reel, just one more... sound familiar? Committee member Arpan tells us all about this matter, and offers tips to take back control!
5 reasons to keep a journal
A journal is a really useful tool that can help you self-actualise, aka reach your full potential. Here's what Arpan, an indu committee member, has to say about it.
Wellbeing habits to help your skin
Sometimes skin concerns can appear with no explanation. Or at least, you think there’s no explanation. Meet the wellbeing habits to help balance your skin, from the inside out.
Skin School
Ingredients, routines and skin questions, answered simply.
6 skincare habits to help you beat the heat
Whether you’re enjoying the UK heatwave or off somewhere sunny, summer weather can be tough on your skin. Community member Gracie has tips for how to handle it!
What does a primer do, and is it important?
Maybe you’re just into your makeup, or you’re pretty much a pro. Either way, you should know that your makeup will last longer with a primer.
How to layer skincare actives / ingredients
Find out more on one of our most-asked questions from our community!
Teen skin vs adult skin
PSA: the products you’re seeing on TikTok might be good for adult skin, but they’re not for your skin! We’re here to explain the differences.
What is vitamin C?
You’ve probably come across plenty of products in your favourite skincare shop that contain Vitamin C. Here’s everything you need to know.
What is sensitized skin?
Not to be confused with sensitive skin, sensitized skin can be triggered by all sorts of reasons. Not sure where your skin fits? We'll clear things up.
Ways to help sensitive skin
Got sensitive skin? Don’t know how to keep it calm and free from reactions? We’ve got the tips!
What is the microbiome?
You might have heard us talking about the microbiome a lot in relation to our products. We’re here to explain a little more about what this is.
Why is cleansing important?
If you’ve got your daily skincare routine down to a fine art, you’ll know that the first (and most important) step is cleansing. Here's why it's so important!
Spot myths: busted
When it comes to spots and breakouts, everyone has an opinion on what causes them and how to fix them. Allow us to debunk some common myths to save you...
Here's why you might be breaking out
Sometimes those breakouts just won’t go away. There are so many reasons why your skin might be feeling out of control - we break them down right here!
What’s the difference between day-to-day breakouts and severe acne?
Breakouts are pretty common in teen years. We’ve heard a lot of talk around acne and spots, and the difference between the two – we’re here to help.
Top tips for basic skin hygiene
Skincare = basic skin hygiene. Just like shampoo, toothpaste or deodorant, taking care of your skin all contributes to keeping yourself clean, hygienic and your skin healthy.
Why are SPF formulas in the UK and Australia different?
You might have noticed that the indu Everyday Hero SPF50+ isn’t yet available in Australia or New Zealand. Read on to find out why!
The best after-sun skincare routine
We all want sun-kissed skin with a natural glow. Here’s the skincare we recommend after a long day in the sun… to help you sunbathe in the safest way!
How often should I apply SPF?
So, you’ve nailed the final step in your AM skincare routine. You guessed it: it’s SPF. Don't forget to reapply - here's why!
What is sun-damaged skin?
Also known as photoaging, sun damage isn’t just sunburn – it’s premature aging. Read our top tips to preventing it while enjoying sunny days.
Post-Party Skincare Routine
The glitter is bold, the lashes are just about holding on and the lipstick is barely a smudge. Here's how to keep your skin fresh over party season, in 4 steps…
What is hyperpigmentation?
A common skin complaint, explained. Our community member Arpan finds out how to manage hyperpigmentation, with expert advice from our Head of NPD, Gaia.
Where should I apply SPF?
Your face called… missed a bit? Think you got everything when you applied your SPF? We’re sure you nailed it, but we'll tell you the most missed areas in case!
Simple evening skin refresh routine
When your skin isn’t feeling happy or balanced, it can be hard to determine how best to manage it. Try this simple skincare routine to hit refresh.
What is chamomile?
You might already be familiar with this ingredient in herbal tea, but now find out what makes it special as a skincare active...
Ask the Experts
Real experts.
Real experts.
Real answers.
Consultant dermatologists, nutritionists and founders answer the questions our community actually asks. No jargon, no scare tactics.
Ask Alexis →the derm is in
3 steps, not 11
Your routine,
Your routine,
built in three taps
Tell Ask indu what your skin is like and it builds your morning and evening. Three steps each, with the why behind every product. That is the whole routine, and that is the point.
Your skin, most days?
The main thing on your mind?
How much time have you got?
From the community
Written by the people who use indu: school, shows, sport and skin.
The under-16 social media ban: how we’re feeling
By now, you’ve probably heard about the new social media ban for under-16s. We reached out to teens in our community to get the general feeling about it all...
Back to School: advice I wish I had before my last first day
After a long, exciting summer, the back to school season can feel quite daunting. Check out these tips to help you prepare, from a graduate of The BRIT School!
Netflix & glow skincare routine
indu committee member Imani tells us her skincare faves - the multi-tasking routine you need for movie night or a series binge. So you can skip the snack-induced spots and...
How to ditch the show week spots
Ever noticed breakouts on your skin during show week? Here’s some tips and tricks from Bessie, an indu committee member and dance student
Concert culture
Seeing your favourite artist is so much more than that moment on stage - it’s the buildup, the outfit prep and the fandom. Rubi from The BRIT School tells us...
Athlete-approved skincare
Into your sports or exercise in general? We asked the athletes on our Sponsorship Programme to tell us their favourite indu products!
How do I have confidence with acne?
This Acne Awareness Month, we reached out to some members of our community for advice from those who have been through their own acne journey.
Life & Wellbeing
Because skin health is never just about skin.
8 film and tv show recs to watch this summer
Not sure what to watch this summer? Here are the top recommendations for a movie night with friends from a member of our community, April!
5 fun things to do on a day out in London
Here are 5 top things to do in UK capital, if you want to tick off all the top tourist spots - from London local and indu community member, Izzy!
Wellbeing habits to help your skin
Sometimes skin concerns can appear with no explanation. Or at least, you think there’s no explanation. Meet the wellbeing habits to help balance your skin, from the inside out.
5 fun things to do in Sydney
It’s official: indu’s down under! To celebrate our ANZ launch, here's a roundup of just some of our favourite things to do in the city.
indu Christmas gift ideas
Whoever you’re buying for in the run up to Christmas, we’ve got the perfect skincare gifts for teens right here.
The Teen Wishlist
It’s that time again (already), when you’re asked for teen gift ideas. If you’re stuck on what to shop from indu, we’ve got the best inspo.
What is 'Project Pan'?
Committee member Arpan gives you the 101 on Project Pan - a trend that's circulating on social media that's all about reducing beauty consumption.
5 reasons to keep a journal
A journal is a really useful tool that can help you self-actualise, aka reach your full potential. Here's what Arpan, an indu committee member, has to say about it.
What is doom scrolling?
One more video, one more reel, just one more... sound familiar? Committee member Arpan tells us all about this matter, and offers tips to take back control!
The benefits of sports for mental and physical health
Playing sport is more than just exercise - it's a way to meet new people and try new things. Community member Marcus tells us its benefits for mental health.
The pop artists to listen to this summer 2025
Who should you add to your summer playlist? Here are the top 10 pop artists of the summer, according to a student at The BRIT School!
The ultimate festival and concert survival kit
What should you pack for a festival or concert? Here’s a festival and concert survival kit from Rubi, BRIT School student and indu community member!
How do I find affordable hobbies?
Looking for a hobby? They're a great way to socialise and make lasting friendships. We’ve rounded up some accessible and affordable options to give you some inspiration!
For parents
Your kid asked for skincare.
Your kid asked for skincare.
Start here.
You don’t need to become an ingredients expert overnight. Three honest reads from indu’s experts, written to be forwarded.
The safe-to-buy list
What actually suits skin from 10 to 16: teen skin really is different, and simpler is safer.
Read →What to skip, and how to say no
The viral actives to leave on the shelf, with the why in plain English you can borrow.
Read →Talk about skin, not about looks
Ways into the conversation that don’t turn skin into a thing, with our dermatologist.
Read →No scare tactics. No upsell.
Meet indu
The ranges behind the stories.
Meet the Universal range
POV: you’re not sure where to start with your first indu products, or which range to choose. Universal is suitable for everyone – that means all skin types, including sensitive!
Read the story →
Meet the Clarifying range
POV: you’re struggling with spots, excess oil or clogged pores. The search ends here – you need the Clarifying range. Read on to find out more!
Read the story →
Spot On Paste FAQs
You’ve all been loving our Spot On Paste recently – and it’s not hard to see why! Get the product need-to-knows right here.
Read the story →Every story
50 stories and counting. Filter, search, or hit shuffle.
6 skincare habits to help you beat the heat
Whether you’re enjoying the UK heatwave or off somewhere sunny, summer weather can be tough on your skin. Community member Gracie has tips for how to handle it!
The under-16 social media ban: how we’re feeling
By now, you’ve probably heard about the new social media ban for under-16s. We reached out to teens in our community to get the general feeling about it all...
What does a primer do, and is it important?
Maybe you’re just into your makeup, or you’re pretty much a pro. Either way, you should know that your makeup will last longer with a primer.
How to layer skincare actives / ingredients
Find out more on one of our most-asked questions from our community!
What is a dermatologist?
The short version is – a dermatologist is a doctor who specialises in skin, not just on the face but also the body. Read on to find out more!
Teen skin vs adult skin
PSA: the products you’re seeing on TikTok might be good for adult skin, but they’re not for your skin! We’re here to explain the differences.
What is vitamin C?
You’ve probably come across plenty of products in your favourite skincare shop that contain Vitamin C. Here’s everything you need to know.
What is sensitized skin?
Not to be confused with sensitive skin, sensitized skin can be triggered by all sorts of reasons. Not sure where your skin fits? We'll clear things up.
Ways to help sensitive skin
Got sensitive skin? Don’t know how to keep it calm and free from reactions? We’ve got the tips!
Meet the Universal range
POV: you’re not sure where to start with your first indu products, or which range to choose. Universal is suitable for everyone – that means all skin types, including sensitive!
What is the microbiome?
You might have heard us talking about the microbiome a lot in relation to our products. We’re here to explain a little more about what this is.
Why is cleansing important?
If you’ve got your daily skincare routine down to a fine art, you’ll know that the first (and most important) step is cleansing. Here's why it's so important!
Meet the Clarifying range
POV: you’re struggling with spots, excess oil or clogged pores. The search ends here – you need the Clarifying range. Read on to find out more!
Spot myths: busted
When it comes to spots and breakouts, everyone has an opinion on what causes them and how to fix them. Allow us to debunk some common myths to save you...
Here's why you might be breaking out
Sometimes those breakouts just won’t go away. There are so many reasons why your skin might be feeling out of control - we break them down right here!
8 film and tv show recs to watch this summer
Not sure what to watch this summer? Here are the top recommendations for a movie night with friends from a member of our community, April!
What’s the difference between day-to-day breakouts and severe acne?
Breakouts are pretty common in teen years. We’ve heard a lot of talk around acne and spots, and the difference between the two – we’re here to help.
5 fun things to do on a day out in London
Here are 5 top things to do in UK capital, if you want to tick off all the top tourist spots - from London local and indu community member, Izzy!
Top tips for basic skin hygiene
Skincare = basic skin hygiene. Just like shampoo, toothpaste or deodorant, taking care of your skin all contributes to keeping yourself clean, hygienic and your skin healthy.
Why are SPF formulas in the UK and Australia different?
You might have noticed that the indu Everyday Hero SPF50+ isn’t yet available in Australia or New Zealand. Read on to find out why!
The best after-sun skincare routine
We all want sun-kissed skin with a natural glow. Here’s the skincare we recommend after a long day in the sun… to help you sunbathe in the safest way!
How often should I apply SPF?
So, you’ve nailed the final step in your AM skincare routine. You guessed it: it’s SPF. Don't forget to reapply - here's why!
What is sun-damaged skin?
Also known as photoaging, sun damage isn’t just sunburn – it’s premature aging. Read our top tips to preventing it while enjoying sunny days.
5 food tips for boosted energy and healthy skin
We sat down with nutritionist Charlotte Faure Green to talk all the top food tips for clearer skin, healthier brains and steadier energy!
Wellbeing habits to help your skin
Sometimes skin concerns can appear with no explanation. Or at least, you think there’s no explanation. Meet the wellbeing habits to help balance your skin, from the inside out.
5 fun things to do in Sydney
It’s official: indu’s down under! To celebrate our ANZ launch, here's a roundup of just some of our favourite things to do in the city.
indu Christmas gift ideas
Whoever you’re buying for in the run up to Christmas, we’ve got the perfect skincare gifts for teens right here.
The Teen Wishlist
It’s that time again (already), when you’re asked for teen gift ideas. If you’re stuck on what to shop from indu, we’ve got the best inspo.
Post-Party Skincare Routine
The glitter is bold, the lashes are just about holding on and the lipstick is barely a smudge. Here's how to keep your skin fresh over party season, in 4 steps…
Back to School: advice I wish I had before my last first day
After a long, exciting summer, the back to school season can feel quite daunting. Check out these tips to help you prepare, from a graduate of The BRIT School!
What is 'Project Pan'?
Committee member Arpan gives you the 101 on Project Pan - a trend that's circulating on social media that's all about reducing beauty consumption.
5 reasons to keep a journal
A journal is a really useful tool that can help you self-actualise, aka reach your full potential. Here's what Arpan, an indu committee member, has to say about it.
What is doom scrolling?
One more video, one more reel, just one more... sound familiar? Committee member Arpan tells us all about this matter, and offers tips to take back control!
The benefits of sports for mental and physical health
Playing sport is more than just exercise - it's a way to meet new people and try new things. Community member Marcus tells us its benefits for mental health.
Top 5 teen skin myths, debunked
We sat down with consultant dermatologist, Dr Alexis Granite, to discuss the most common teen skin misconceptions and myths.
Ask Alexis
Got some thoughts or concerns about teen skin? We put some of our most pressing questions from parents to Dr Alexis Granite, consultant dermatologist.
Netflix & glow skincare routine
indu committee member Imani tells us her skincare faves - the multi-tasking routine you need for movie night or a series binge. So you can skip the snack-induced spots and...
How to ditch the show week spots
Ever noticed breakouts on your skin during show week? Here’s some tips and tricks from Bessie, an indu committee member and dance student
Concert culture
Seeing your favourite artist is so much more than that moment on stage - it’s the buildup, the outfit prep and the fandom. Rubi from The BRIT School tells us...
The pop artists to listen to this summer 2025
Who should you add to your summer playlist? Here are the top 10 pop artists of the summer, according to a student at The BRIT School!
The ultimate festival and concert survival kit
What should you pack for a festival or concert? Here’s a festival and concert survival kit from Rubi, BRIT School student and indu community member!
Athlete-approved skincare
Into your sports or exercise in general? We asked the athletes on our Sponsorship Programme to tell us their favourite indu products!
How do I have confidence with acne?
This Acne Awareness Month, we reached out to some members of our community for advice from those who have been through their own acne journey.
What is hyperpigmentation?
A common skin complaint, explained. Our community member Arpan finds out how to manage hyperpigmentation, with expert advice from our Head of NPD, Gaia.
Where should I apply SPF?
Your face called… missed a bit? Think you got everything when you applied your SPF? We’re sure you nailed it, but we'll tell you the most missed areas in case!
How do I find affordable hobbies?
Looking for a hobby? They're a great way to socialise and make lasting friendships. We’ve rounded up some accessible and affordable options to give you some inspiration!
How does a beauty business work?
Exploring your career options and the world of work? Our teen committee member Charlotte sat down with our Co-Founder, Reena Hammer, to get an inside look at indu.
Spot On Paste FAQs
You’ve all been loving our Spot On Paste recently – and it’s not hard to see why! Get the product need-to-knows right here.
Simple evening skin refresh routine
When your skin isn’t feeling happy or balanced, it can be hard to determine how best to manage it. Try this simple skincare routine to hit refresh.
What is chamomile?
You might already be familiar with this ingredient in herbal tea, but now find out what makes it special as a skincare active...
No stories match that. Try the shuffle button instead?
Grounded, not generative
Ask indu answers only from indu’s published stories and experts. It never freelances.
Real adults on call
Anything that sounds medical goes straight to Ask Alexis and a grown-up. Every time.
Nothing tracked
Saves, quiz answers and routines live on your device. No profiles, no retargeting.